4.7 • 713 reviews

Fuller Lips, All Day, Zero Smudge

360 CONTOUR LIPLINER

One liner, three ways to define, contour, and fill — glides on smooth, sets fast, and lasts all day without fading or feathering.

check_circle Glides On Like Butter

check_circle All-Day Wear

check_circle Fuller, Naturally Defined Lips

Cherry Red
Cherry Red
Brownish
Brownish
Brown
Brown
Cocoa
Cocoa
Rose Red
Rose Red
Dark Brown
Dark Brown
Pale Purple
Pale Purple
Crimson Red
Crimson Red
Reddish Brown
Reddish Brown
Walnut
Walnut

⚡ Set It Right

For the longest-lasting wear, let your liner set for 60 seconds before adding lipstick or gloss — this locks the pigment in place and helps prevent transfer throughout the day.

 

Limited Time Sale

hourglass_empty Sale Ends Tonight

exclamation Sold Out 3x in 2026

Salt & Ash 360 Contour Lip Liner takes a complete, full-circle approach to lip colour. Line to define your natural lip shape, contour to enhance fullness, or fill your entire lip for a long-wearing colour base that works on its own or under lipstick.

The lightweight, tug-free formula sets in under a minute and delivers up to 6 hours of richly pigmented colour that resists smudging, transferring, feathering, and water throughout the day.

  • Easy application with GlideLock Technology: Our formula uses advanced ingredients to create an ultra-creamy, soft-glide application that lays down vibrant, even colour without skipping or feathering.
  • Nourishing formula: Infused with Cottonseed Oil and Jojoba for extra moisture and nourishment to your lips.
  • Smudge-proof, transfer-proof, waterproof.
  • Responsibly formulated: Vegan, Cruelty-Free, No Alcohol, No Mineral Oils, No BHT or Paraffins.

Step 1: Make sure your pencil is well sharpened before you begin — a sharp point gives the most precise application. Our Cosmetic Pencil Sharpener is designed for a smooth, high-performance sharpen every time.

Step 2: Choose Your Shade

For a natural finish, pick a shade close to your natural lip color, or go slightly deeper to add definition and shape.

Step 3: Line Your Lips

Trace the natural outline of your mouth with the pencil, then let the line set for about a minute before moving on.

Pro Tip: Lean back slightly and look in the mirror from a distance — it's easier to see your full lip shape this way.

Step 4: Perfect Your Shape

  • Start at the center of your top lip and draw a soft "X" over your Cupid's bow to keep both sides symmetrical.
  • Find the fullest point of your bottom lip, mark the center, then draw a short line out toward each corner.
  • Join the top and bottom lines at the corners with light, short strokes.
Salt & Ash Eyebrow Growth Serum

Salt & Ash Eyebrow Growth Serum

£40.00 £52.00
360 Contour Lipliner

360 Contour Lipliner

 4.7 • 713 reviews
£16.00
£16.00
SAVE Liquid error (snippets/price line 116): Computation results in '-Infinity'% Sold out
View full details

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

Very good coverage and finish, durable, soft to apply, recommended 100%

Ciara W.

Love these liners !! They glide on silky smooth and have all day staying power. Would highly recommend !!! :)

Lara D.

Really good. Goes on easily and lasts. Good colour.

Franki G.

I absolutely love this lip liner! It is the perfect colour for my cool skin tone. It stays put all day and is very easy to sharpen.

Mila S.

See it in action

 4.8/5 Rated Excellent

    3 Reasons You'll Love 360 Contour Lipliner

    Real results you can see — loved by thousands, backed by skin science.

    ✨
    Glides On Like Butter

    A creamy, zero-tug formula that melts onto lips in one effortless stroke – so smooth it feels less like lining and more like second skin. No dragging, no skipping, just instant precision.

    ⏱️
    All-Day Wear

    Coffee, meals, back-to-back meetings – this liner doesn't flinch. Customers report colour that holds from morning to night without feathering, fading, or transferring, so you can stop checking and start living.

    🫦
    Fuller, Naturally Defined Lips

    Enhances your natural lip shape with flattering pigment – adding visible fullness and definition that brings your lips into focus.

    10 LONG-LASTING SHADES FOR EVERY OCCASION

    A shade for every moment — soft and understated for day, rich and bold for night — thoughtfully curated to flatter any lip tone.

    CHERRY RED

    BROWNISH

    BROWN

    COCOA

    ROSE RED

    DARK BROWN

    PALE PURPLE

    CRIMSON RED

    REDDISH BROWN

    WALNUT

    Join Thousands Who've Made the Switch

    Discover why our lipliner is the UK's favourite

     

    10/10 lipliner, best I've used

    “Really like this liner. It’s really easy to use and doesn’t feel super dry on my lips. The colour is perfect for everyday. Goes on really easily and the colour is so nice. I’ve been using it with just a bit of gloss and it makes such a difference."

    Belle K, Age 25
     

    Literally lasts ALL day

    "The staying power is honestly what impressed me most. I put it on in the morning and it still looked good after coffee and lunch. It feels lightweight rather than dry, and the shade works perfectly with my everyday lip looks."

    Sarah J, Age 27
     

    My favourite lipliner!!

    "I love how much of a difference this makes without needing loads of makeup. I slightly overline the edges and blend it in, and my lips instantly look fuller and more sculpted. It’s become one of those products I use every single day."

    Clare Wright, Age 36

    3 Ways to Use Your Lipliner

    • Line: Define your lip shape

    • Contour: Create an ombre effect

    • Fill: Colour your entire lip

      Become Even Sexier

      Make your lips look instantly wider, fuller + defined, whatever your age or lip shape!

      Before

      After

       
       

      Have a question? See if we can help!

      Our 360 Contour Lip Liner is designed for long-wearing, smudge-resistant colour that holds up through meals, drinks, and everyday wear without needing constant touch-ups.

      Yes — the formula is buildable, so you can use it as a liner for definition, a contour for added shape, or fill your entire lip for a long-lasting colour base on its own or under lipstick.

      The formula is designed to be gentle and nourishing. That said, as with any cosmetic, we recommend doing a small patch test first if you have particularly sensitive skin or known allergies. 

      We recommend using our dedicated cosmetic pencil sharpener for a clean, precise point — this helps with application accuracy and gets the most product out of each pencil.

      Yes, our formula is vegan and cruelty-free.